Tokei

Category: Branding

When two young girls set off to pursue their dreams across oceans and decided to start their very own homegrown sustainable clothing brand, we knew we had to bring the best of both worlds to them!

The logo of Tokei is a peacock perched on a window sill, representing a bird ready to hop off and fly. A homage to their roots in the city of Coimbatore where plenty of peacocks roam freely and the strive to pursue our dreams.

Tokei is a celebration of love for culture and an expression of life through everyday choices.